MUMBAI: Zee 24 Taas, the first 24–hour Marathi news channel, will be dawning a new look from 1 January 2010. With a new logo and positioning – Ek Paul Pudhe (One Step Ahead) – the channel will have a different feel and format.
The channel claims that the new programming will explore new frontiers in Marathi news genre.
“Zee 24 Taas also tries to make a statement through its new positioning, which is aligned with the channel’s effort to always be ahead of others when it comes to delivering quality news content to Marathi viewers across Maharashtra,” it said in a statement.
The change comprises a new logo, new positioning, new channel-id, new graphics (header, ticker) new studio backdrop and new costumes.
A Zee 24 Taas re-launch film of 60 seconds would be running from 1 January on 24 Taas and on other network channels like Zee Marathi and Zee Talkies. The film depicts the inspirational and aspirational aspect of a common man, which he seeks in idolising great personalities.
The film’s music has been composed by Taufiq Qureshi, son and disciple of Ustad Allarakha and brother of Ustad Zakir Hussain.
The new programming on the channel includes bulletins like 24 Taas 24 Batmya (24 hours 24 news), Khabar Udyachi (Tomorrow’s newspaper), Zara Hatke (off beat news), Non-stop news (news without break), Aradhana (religious program) and Around the World.